Media 101

Practice engaging with the media under various high-pressure scenarios in VR!

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Stand up and deliver

Get face-to-face with reporters asking the tough questions.

Three scenarios to practice on

Your company has been in business for more than 40 years and is a well trusted brand among consumers. Yesterday it was discovered that your company’s food products were the source of a salmonella outbreak that has caused 23 deaths and made 57 other people seriously ill. Whether they will recover is still a question. The plant has been shut down and is being investigated by Health Canada, while a broad recall has been issued for all products inspected at the plant in question. It has been determined that the contamination was a result of your company violating food safety standards - specifically related to the cleaning of equipment. As a result you will be hiring a chief food safety officer and testing of products will increase, to double the previous levels—this will take your practices above industry standard. As the CEO of the company, you are about to give your first press briefing on the situation.

Key Messages

  1. My sincerest condolences to the families of those that lost their lives and of those that are fighting for their lives.
  2. We take full responsibility for what has happened.
  3. This is what we know and can tell you so far. We will share additional information as it becomes available.
  4. We will do better. We believe it is important to take broad preventative actions to respond to this situation promptly, comprehensively, and in the best interests of our consumers.
  5. We know this has shaken the confidence of our consumers and want to make clear that the actions we take moving forward will be guided by ensuring the health and safety of our customers.

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